Custom software,
built for operators.
New Reign Labs builds web platforms, AI tools, and mobile apps for businesses that have outgrown off-the-shelf SaaS. We build what you actually need — fast, modern, and yours.
Four categories cover most of what comes through the door.
Custom CRMs
Pipelines, dashboards, and data models that match your business.
AI agents & automations
Internal copilots, agent chains, and workflow orchestration.
Marketing & outreach platforms
Email, LinkedIn, and dialer tools built around your sequences.
Internal operations tools
Replace spreadsheets, paper, and 5 different SaaS subs with one platform.
Three steps from idea to shipped.
Tell us about your project
Fill out a 10-minute questionnaire so we understand what you're trying to build.
Scope & price
We'll send a proposal within 48 hours with timeline, milestones, and pricing.
We build it
Most projects ship in 30-90 days. You get a working product, source code, and ownership.
A studio inside an operating company.
New Reign Labs is part of New Reign Capital — a Minnesota holdings company that owns and operates businesses in insurance, court reporting, and financial services. The same team that built CHARLIE and Insora builds what we ship to clients. We are operators first, builders second, which means we design the software around the work, not the other way around.